Archive for January 13th, 2014

13
Jan
14

Escape Monday: With Sexist Ads from the 1930s

offending_chinreducerIt’s crazy how advertising has evolved over the past 100-odd years. The messages are all essentially the same, but the way they are communicated have become increasingly complex and manipulative.

Back in the day, things were a little more straightforward. Advertisers had pretty much no shame when it came to targeting women to buy their products as you’ll see in the ads that follow.

The scary thing is that most advertising still plays largely on people’s fears and insecurities, but instead of saying “You are fat / skinny / have bad skin / smell – buy our product” it’s now changed to “She is gorgeous, confident, sexy and perfect because she bought our product.”