Posts Tagged ‘project whisk(e)y

22
Aug
12

Project Whisk(e)y: Shit You Need To Know

iStock_000006313545XSmallAfter a vague introduction last week about SlickTiger Industries newest venture, Project Whisky, it’s time for us to officially get this party started.

My goal here is to get you crazy basterds drinking and enjoying whisky as much as I do because it is truly the greatest spirit ever distilled and your life will be all the better for it.

Step one is the right music. You can’t crack open a bottle of Ireland, Scotland, Japan, America, Canada, hell even India’s finest without getting into the right frame of mind. To get you there I’m calling in a favour from my good buddy, Jim Morrison.

Take it away Jimbo!

 

 

Are we on the level here? Good. Get nice and comfy because before one single drop of whisky passes our lips, the first thing we gotta do is nail a few of the basics so that the next time you’re at a bar you can melt people’s faces off with your intense whisky knowledge.

Quick disclaimer before I launch into this – my brain is not what it used to be, so even though I’ve done numerous whisky tastings and been half trained as a whisky presenter, some of my “facts” might not be a little wonky.

 

 

So feel free to jump in and correct me if I wander off the beaten path Winking smile

First thing’s first: the spelling

Whisky is spelled both with and without the “e”. Without the “e” indicates the whisky is from Scotland or has been distilled and matured according to the Scottish style of whisky-making.

With the “e” indicates the whiskey is either from Ireland or America or has been distilled and matured according to either style of whisky-making.

Never use an “e” when spelling Scottish whisky. The Scottish are a volatile bunch and have been known to kill people for less.

 

How whisk(e)y is made

Whisky is one of the purest forms of alcohol known to man, fact.

It has the lowest fat content of any alcohol and is made from only three ingredients: water, barley (or a suitable starch) and yeast.

The first step in the whisky-making process involves malting the barley by steeping it in water. This kickstarts the germination process so that sugars are released inside the barley seed.

The germination process is then stopped abruptly by drying out the barley once germination has taken place.

If it’s scotch you’re making you dry out the malted barley by burning peat and letting the thick, rich peat smoke dry the barley.

 

 

If it’s Irish whiskey you’re making, you dry the barley with hot air.

This is one of the reasons why Scottish whisky is generally smokier and peatier than Irish whiskey.

After that, the malted barley is ground up into a coarse, grainy flour called “grist”.

The grist is mixed with warm water to create a translucent, gloopy substance called “wort”. Yeast is added to the wort to start the fermentation process.

The result is a kind of beer with an alcohol percentage of roughly 8%. If it was beer you were making, you’d add hops at this point and after some more fermentation, BADA-BANG!

 

 

Distillation

From there, this beer-like substance is put in a massive copper still and boiled. The shape of the still has a massive impact on the flavour of the resulting spirit.

This is because as the beer-like substance boils, the alcohol vapours released condense on the sides of the still only to trickle back down and be turned back into vapour again.

Each time this happens, the resulting vapour is lighter and more pure than it was before until it eventually reaches the top of the still.

 

 

See, a CONVERSATION takes place between the alcohol and the copper during this process.

A deep, meaningful one where all the impurities in the alcohol are stripped out by the copper and the alcohol vapours eventually become so light they are able to rise out of the still, condense in the arm at the top and trickle down into…

 

 

Another still.

Here the process is repeated to make damn sure the resulting alcohol is pure as the driven snow. If it’s Irish whiskey, the spirit is distilled ANOTHER time, making the total number of times THREE for Irish whiskey.

So yeah, it’s not just Jamieson that’s triple distilled. They were just smart enough to make it their tagline. EVERY Irish whiskey is distilled three times, that’s why Irish whiskey is generally lighter, sweeter and fruitier in character than scotch.

Maturation

At the end of the distillation process, the “new make spirit” which comes out at roughly 60 – 70% strength.

The new make spirit is then matured in 2nd hand oak casks. These casks are typically ex-sherry or ex-bourbon casks, this is important because depending on the cask, it can give the whisky different flavour notes.

Typically sherry casks add to the spiciness of a whisky whereas bourbon casks give the spirit sweeter honey / cinnamon notes.

All whisky has to mature in a barrel for a minimum of 3 years or it cannot legally be sold as whisky (or whiskey).

 

 

Some whiskies are matured for a much longer time period, this is what the age statement on a bottle refers to. In other words, if you buy a 12 year-old single malt, it’s spent 12 years maturing in an oak cask.

That’s a motherflippin long time. Think back to what you were doing 12 years ago and if the answer is swimming around in your dad’s balls, you’re way too young to be reading this.

The maturation process gives the whisk(e)y about 85 – 90% of it’s flavour and 100% of its colour.

As a general rule of thumb, the darker a whisk(e)y, the longer it has matured in oak casks for.

And THAT is how whisky is made.

[SFX: Crickets]

In the next instalment we’re going to start your whisky journey by easing you into things with a nice, gentle Irish whiskey that, much like the Irish, is friendly, approachable and up for a good time.

Then we’ll drink scotch, swear loudly at each other and break a chair over that guy’s head.

 

 

Good times Winking smile

-ST

07
Aug
12

SlickTiger Industries Presents: Project Whisk(e)y

whisky-glass I must’ve been about three the first time I tasted whisky. My mom’s tipple of choice every evening was a J&B and soda, which she would sip intermittently as she made supper.

One night she made the mistake of leaving her whisky and soda on her bedside table while she was reading, so naturally 3 year-old SlickTiger walked in and drank it.

I thought I’d been poisoned. The whisky burned like petrol going down and I turned to my mom with this look of abject horror on my face, as if to say, “You drink this?!” She explained that whisky was a grown-ups drink that my grandfather loved and that one day I might love too.

“Whatevs, yo,” I remember thinking as I staggered off to bed to pass out, “that stuff tastes like hell.”

 

 

For the next 15 odd years the smell of my mom’s nightly J&B and soda sent a shiver down my spine and though she’d often ask me to make her one, I was never tempted to sneak a sip.

It was only really in varsity that I started consuming whisky in vast quantities, but my god, the stuff we used to slam back in those days was more suited to cleaning engine parts than actually drinking.

First Watch was a favourite because it was cheap and got the job done. Bell’s was my go-to drink when I was out, always on the rocks because I thought it made me look like  a badass.

Two Keys and Three Ships were also regulars, as was Black Douglas and Teacher’s. My two buddies Graum and Van Barman were also partial to some wizzo from time to time, and so when it was one of our birthdays, the other two would chip in for a bottle of what we thought was the height of whisky sophistication and taste – Jack Daniels.

 

 

It’s laughable how naive we all were back then. In a way it was a great introduction to whisky for me because having tasted those whiskies, I had a great idea of what entry-level blended whisky tasted like.

I continued in a similar vein after varsity, drinking cheap whisky for kicks, completely ignorant of the world I was barely scratching the surface of.

My formal education in whisky started when I was 24. We’d won the Whisky Live Festival as a client and so I started working on the PR and communication for the festival.

To get us all up to speed when it came to whisky, my company at the time arranged a whisky tasting at our offices which I attended with eager anticipation as it was my first real introduction into the world of single malt whisky.

 

 

We tasted five different whiskies as part of the tasting, each one of which laid claim to a host of different flavours like “pear drops”, “cinnamom”, “honey”, “fresh-cut grass” and “peat” to name a few.

To say I was thoroughly disappointed would be a total understatement. To my untrained palette, the whiskies we sampled tasted like “whisky”, “whisky”, “whisky” and “whisky” respectively.

What a load, I remember thinking. Whoever markets this stuff is a genius to get everyone thinking that this stuff is so exceptional. Whisky is whisky. I like it, but I’m hardly about to drop more than R300 on a bottle of it if this is what the good stuff tastes like.

By my estimate, I’ve done another 6 whisky tastings since then, both when I used to work on the Whisky Live Festival and in subsequent years when I worked on Bell’s, Bushmills Irish Whisky, Johnnie Walker and, ironically, J&B.

I always quote Winston Churchill when trying to explain how my love of whisky evolved because when asked about his love of whisky, Churchill famously said, “The water was not fit to drink. To make it more palatable, we had to add whisky. By diligent effort, I learned to like it.”

 

 

A perfect explanation because by diligent effort, I learned to like whisky too.

It started with Bushmills Irish Whiskey. In that time-honoured Irish spirit I discovered a whiskey was was easy on the palette, friendly, approachable and easy to appreciate.

From there I started branching out to smokier, peatier whiskies. The Singleton of Dufftown became a firm favourite, as did Talisker 10 y/o, Johnnie Walker Black Label and Highland Park.

I’ve made mention of my love of whisky on this site before, but never felt comfortable diving into that deep, bottomless amber pool while I still worked on whisky brands because it would throw my integrity into question.

Sadly, my days of working in the whisky industry ended when I left my previous job, but the plus side is that I can now blog about whisky until the cows stagger home, drunk as sailors on shore leave.

 

 

And so, the major stake-holders and board members of SlickTiger Industries met last week and came to the conclusion that from now on, whisky reviews will become a feature on this site.

So batten the hatches party people, by the time I’m done with you crazy kids, you’ll be hardened whisky experts who can not only hold your own whenever someone starts mouthing off about whisky, but will also (hopefully) share in my love for the greatest spirit ever distilled.

Project Whisk(e)y starts today.

Sláinte!

-ST