My Kinda Beer Ad

DomesticThere is a time and a place for craft beer and that time is payday and that place is my face. For the rest of the month it’s zamalek, rubbing alcohol and glue.

I think it’s a generational thing. Back in the 90s when we were impressionable teenagers, grunge was in fashion and things were pretty dingy and grimy. The big drug at the time was heroin which says it all.

Guys used to get wasted in any way humanly (and inhumanly) possible from huffing butane to swallowing entire blister packs of Thins, anything that got the job done was fair game.

Nowadays EVERYTHING YOU DO is broadcast across the internet through social media. It’s almost impossible to get away with anything and as a consequence people are a lot more aware of their behaviour and the kids strive toward a much cleaner, more manicured, more self-conscious self image than we did.

All of a sudden the brands you wear and the products you consume are vastly important. If you don’t have a 10 minute story to rationalise your choice in beer, you better invent one because this somehow adds depth to your character.

Or you could just lock yourself in your mate’s flat and get fucked up like the guys in this video.



Have a killer weekend Party People Winking smile

See ya’ll same time same place.


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