Archive for September 11th, 2012

11
Sep
12

Project Whisk(e)y: Bell’s Special Reserve

BellsI know what you’re thinking. Bell’s. Old white men. Fishing. Their noses so red and swollen if you squeezed them whisky would dribble out.

Bell’s is not hip. Bell’s is not cool. If a guy arrives at a house party with a bottle of Bell’s, you immediately assume he stole it from his dad’s liquor cabinet.

Such is the stigma that haunts this perfectly good blended scotch whisky because it is marketed directly at old men who are so loyal to the brand that they buy it by the case every two months at Makro and have done so for the last 30 years.