Archive for June 26th, 2012

26
Jun
12

Are SA Internet Radio Stations Fluffing Their Listenership Figures?

detectivejpgAs a blogger I often find myself reading stats from other sites and wondering how, in the name of all that is holy, they manage to get numbers like that.

It’s a subjective topic at the best of times because if I look at this site, the figures WordPress gives me vs Google Analytics vs Afrigator are all different.

This creates a grey area that I think some bloggers exploit to secure advertising for their blogs, but that’s just my opinion backed up by casual observations and my gut feeling. When it comes to internet radio stations in SA however, the evidence that they’re fluffing their figures is far more compelling…