25
Sep
13

Brilliant Amstel Ad Sets The Bar For SA Advertising

Amstel adI’m probably a bit late to the party on this one because I don’t watch TV at all, so I have no idea how much this ad’s been flighting on local TV stations or for how long, not that I give a shit.

What I do give a shit about is how powerful this two minute and eleven second piece of communication is. As an aspiring scriptwriter, when I see work like this it leaves me with my jaw on the floor.

Everything about this ad from the carefully scripted voice over to the song that plays to their choice of shots to the acting and exceptional editing is damn near perfect.

I judge ads on whether they stay true to the brands they are advertising, whether they communicate their central message or idea effectively and in a novel way and whether I feel an emotional connection with the ad.

This ad does all three and it does them in style. At this stage what I should be doing is finding out which agency is responsible for this ad and commending them on a job well done, but I’m snowed up to my eyeballs at the moment so hopefully someone out there watching this can let me know in the comments section who did this.

Here it is:

 

 

How this ad only has 253k views currently on YouTube is beyond me. I’ve seen total piece-of-shit ads rack up 500k+ views in much less time.

If you liked that ad, share it with everyone you can, both here and overseas.

People need to know that this country is capable of producing work of this quality.

-ST


5 Responses to “Brilliant Amstel Ad Sets The Bar For SA Advertising”


  1. September 25, 2013 at 10:34 am

    Owen Kessel is Amstel’s agency AFAIK. I’ve done some work with them, they’re based in Design Quarter in Fourways.

  2. September 25, 2013 at 10:36 am

    Agreed and concur wholeheartedly – this is a superb piece of communication for the brand. Every piece is well thought out. Wish this was the norm 🙂

  3. 5 Mo
    September 25, 2013 at 2:30 pm

    Cannot play in Germany. I frikkin HATE Youtube at times. Is there another link to the ad?


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