New Heineken Ad Is Awesome Except For One Weird Fail

The SwitchI’m sure by now a lot of you crazy kids have already seen the new Heineken “Switch” ad, which features possibly the raddest bar I’ve ever seen in my life.

For those of you who haven’t, the video is posted below. For those that have, I have only one question – why the hell did they decide to include an Amy Winehouse look-a-like in the ad?

Last time I checked, Amy shuffled off this mortal coil nearly two years ago, why resurrect her for the sake of a beer ad? Bad Heineken. But the part with the piano guy at the end of the ad saved it for me.



Like I mentioned earlier this week, posting’s been a little thin in these parts recently, nothing nice and meaty to sink your teeth into.

I’m up to my eyeballs in work at the moment so I can’t really afford to spend more than 30mins on a post but we’ll get through this.

We just gotta tough it out and remember what doesn’t kill you just hurts like shit.

Have a killer weekend party people Winking smile


13 Responses to “New Heineken Ad Is Awesome Except For One Weird Fail”

  1. 1 Rochelle
    August 1, 2012 at 2:34 am

    Do you know who the Amy winehouse clone is? I like her voice better!

  2. 5 matt
    August 1, 2012 at 6:19 am

    can u tell me the name of the song on the heineken commercial with amy winehouse lookalike?

  3. 8 regina falangie
    August 25, 2012 at 10:12 am

    amy winehouse is awesome. one of the greatest talents of this generation. to want to copy her is understandable. you are an idiot. it’s not a fail at all. what have you done with your life to call copying amy a fail? and no that girl doesnt have a better voice than amy. wow i was happier before i knew you idiots existed

    • August 25, 2012 at 1:53 pm

      Great comment,thanks Regina. We can all sleep a little safer tonight knowing you fought so vehemently for peoples rights to imitate the artists they love in beer commercials.

      Don’t be surprised if the next Nobel peace prize goes to you for your humanitarian efforts in this field.

      Just be sure to please remove the stick from your vagina as you’re going onstage to collect it though, as it could make mounting the steps to the podium a little awkward.


  4. 10 Lynee
    September 1, 2012 at 10:11 am

    She “shuffled off this mortal coil” just barely a year ago. So it’s in even worse taste. I couldn’t believe it the first time I saw that commercial. I think it overshadows the product :/

  5. 12 rougeraisin
    September 3, 2012 at 6:33 am

    i,personaly,cannot stand this commercial!horrible! the girl’s hideous! “just be you……b/c trying to look like someone else isnt working for ya!” amy was a one of a kind,for sure! this poser,worst vocals ive ever heard….just sayin. first time i saw the ad,i was sooooo put off,but not b/c i thought it was her,but because someone actually thought that ad would be goodfor buissness. btw….heinekin,suuuuuxxxxxxxxxx!

  6. September 17, 2012 at 6:10 pm

    The ad is a triumph, a brilliant nicely executed concept. I had no idea the short-form version on cable was pulled from this magnificent TRT 1:30!

    There’s so much clever and truly funny stuff there, especially at the end, with the piano player is holding on to the handles, as the dust from the floorboards rains down upon him! When he fastened his seat-belt on the piano bench, I wondered if he was telegraphing something and, oh yes, he was!

    As for the Amy-parody knock-off “haters,” they are really missing the point; however, we all see a different spot and filter the content through our quite-different brains.

    Remember, folks, it’s all about selling beer and our buzz here? Music to the client’s ears!


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